The monopoly bastard at TDC – social event

The Monopoly Bastard was a dating profile created for some employees, at the phone company TDC, which they could use jointly on one of the contact sites on the internet. The project was created in 2003. The employees of TDC call centre 7 are responsible for helping and supporting customers when they have questions concerning their connection to the internet.
The main aim of the project was to give the employees in Call centre 7 the possibility of also spending their breaks in the company of customers. One kind of websites which is visited daily by an insanely large number of users is the contact and dating sites. These sites can be found in various forms, fitting different needs, and it was therefore obvious to let the employees interact with their customers here. Using a morph program, a computer generated an average portrait of some TDC employees; this was then fitted with a description of the code of values which the company would like their employees to have in mind when they are in dialogue with the customers. All in all it gave enough data to set-up a profile which could jointly represent the TDC employees on one of the internet contact sites.
When the employees referred to their own workplace on a day-to-day basis, they sometimes used the same nickname, The Monopoly Bastard, which at one point or another had been given to the company. That is the reason why the user name for the female profile became The Monopoly Bastard. The employees were informed of the profile user name and password and therefore had the possibility of reading and responding to the mails which the profile received over the period of just under a week. The project was an attempt to tie the company identity closer to the individual employee. It was an attempt to see how far the individual would go with this shared identity in his/her contacts with the customer.
The Monopoly Bastard received 27 mails and she replied to two. The project was a part of ”the exotic everyday” arranged by Investingart in 2003.